Experiential Marketing | Environmental Branding | Creative Direction

Objective

Bring Rate's multicultural brand presence into the community through an in-stadium branding and activation experience celebrating Hispanic Heritage Month in partnership with the Chicago White Sox. Create meaningful visibility for Rate while celebrating Hispanic culture, strengthening community connections, and engaging fans through an immersive, culturally relevant experience.

My Role & Contribution

Led creative development and design for in-stadium branding and event activations, translating Rate's multicultural marketing identity into a physical fan experience. Developed environmental graphics and promotional materials that celebrated Hispanic Heritage Month while creating a cohesive brand presence throughout the stadium. Helped bring the partnership to life through experiential design that connected Rate's brand with Southside pride, community, and baseball.