EARTH MAGIC
VISUAL IDENTITY – BRANDING – LOGO DESIGN – IMAGERY – PACKAGING
PROJECT BRIEF
EARTH MAGIC IS A LOCALLY-OWNED BUSINESS THAT SPECIALIZES IN UNIQUE GIFTS, CRYSTALS, GEMSTONES, MINERAL PRODUCTS, ESSENTIAL OILS, AND STERLING SILVER JEWELRY. HERE ANYONE CAN UNLOCK THE SECRETS OF THE UNIVERSE.
DESIGN OBJECTIVE
WHILE WORKING ON THIS REDESIGN I PULLED INFLUENCE FROM 60’s AND 70’s ART NOUVEAU DESIGN STYLES TO REINFORCE THE ORGANIC AND FREE IDENTITY ASSOCIATED WITH EARTH MAGIC.
MAIN LOGO + ALTERNATIVE MARKS
COLOR
THE COLOR PALETTE WAS INSPIRED BY THE NATURAL BEAUTY OF THE EARTH AND ITS CRYSTALS. THE COLORS HAVE A NATURAL FEEL WHILE STILL MAINTAINING THAT MAGICAL ELEMENT.
TYPOGRAPHY
THE TYPOGRAPHY WAS HEAVILY INFLUENCED BY 60’S AND 70’S DESIGN. AN ERA OF COUNTER-CULTURE, PEACE AND LOVE. ROLLER POSTER IS A BOLD DISPLAY TYPEFACE WITH BEAUTIFUL ORGANIC SHAPES THAT PAIRS PERFECTLY WITH A STARK SANS TYPEFACE.
PATTERNS + ICONS
TO BE USED FOR BRANDING + PACKAGING AS WELL AS SOCIAL MEDIA ETC.
PACKAGING
