Campaign Development | Creative Direction | Organic Social

Objective

Develop an inclusive, evergreen social media campaign celebrating LGBTQ+ homeownership and addressing the need for more welcoming, informed mortgage experiences. Equip Loan Officers with relatable marketing content that builds trust, fosters meaningful connections, and positions Rate as an ally and resource for LGBTQ+ consumers navigating the path to homeownership.

My Role & Contribution

Contributed to the campaign's creative direction and development, translating audience insights and homebuyer data into inclusive, engaging social content. Developed creative concepts and marketing assets designed to help Loan Officers authentically connect with LGBTQ+ consumers, build awareness, and turn meaningful engagement into lasting relationships and business opportunities.