PROJECT BRIEF

OWNING IS GUARANTEED RATE’S COOL YOUNGER BROTHER. TARGETED TOWARD MILLENNIALS AND OLDER GEN Z AND SOLELY FOCUSED ON ONE TYPE OF MORTGAGE.

DESIGN OBJECTIVE

CREATE SOCIAL GRAPHICS, ICONS, AND COPY THAT REFLECT THE RELATABLE AND SELF-AWARE NATURE OF THE OWNING BRAND. A BRAND THAT IS LIGHT-HEARTED AND ABLE TO POKE FUN AT ITSELF WHILE INFORMING ITS AUDIENCE ON ITS INCREDIBLY LOW MORTGAGE RATES.