ROLE

Starting in September 2023, I joined Rate Inc. Companies’ in-house marketing agency, progressing from a contracted graphic designer to a full-time art director and lead designer overseeing the company’s multicultural branding and marketing initiatives.

In collaboration with copywriter Adrianna Barrera, I helped advance homeownership in multicultural communities through Rate’s Contigo 100%, Black Excellence, and RateUniversity initiatives. I developed comprehensive brand books for all 3 initiatives, establishing their visual identities, brand standards, and creative direction. From there, I brought each identity to life across Rate’s digital and physical touchpoints, shaping how the company connects with and shows up for the communities it serves. Check out some of my favorite projects!